基于主成分分析的地方高校旅游职业认同影响因素研究——以日照高校为例

Research on Influencing Factors of Local College Tourism Professional Identity Based on Principal Component Analysis—Taking Rizhao University as an Example

摘要: 随着国内旅游消费市场发展迅速，国内旅游行业企业对相关就业岗位需求旺盛，但旅游行业面临高素质人才短缺的情况，与此同时，国内高校旅游专业招生规模虽然较大，但从事旅游行业的学生不多，进一步导致旅游人才市场的需求和供给矛盾突出。研究发现，高校旅游管理专业学生就业与旅游行业吻合度较差，旅游职业认同度不高。论文通过问卷调查、访谈等方式，对山东省日照市驻地高校旅游管理专业学生进行职业认同调查，深入探讨影响高校学生职认同的因素。通过主成分分析发现，高校学生旅游职业认同的影响因素包括专业认同、实习经历、个人发展规划、专业实习内容、职业评价、职业特点等。在此基础上，论文围绕增强学生旅游职业认同度，提出了高校提高旅游休闲高等教育和职业教育质量的途径和措施。

Abstract: With the rapid development of the domestic tourism market, the domestic tourism industry and enterprises have strong demand for jobs. But they are facing a shortage of high-quality talents. At the same time, although the scale of enrollment of domestic college tourism majors is large, it is engaged in the tourism industry. There are not many students, which further leads to a sharp con-tradiction between demand and supply in the tourism market. The study found that the employ-ment of college tourism management students is inferior to the tourism industry, and the tourism industry recognition is not high. Through questionnaires and interviews, the paper conducts pro-fessional identity surveys for tourism management students in Rizhao, Shandong, and deeply ex-plores the factors affecting college students' job identification. By using principal component analysis, it is found that the influencing factors of college students' tourism professional identity include six main factors. The thesis focuses on enhancing the professional recognition of students' tourism, and puts forward the ways and measures for improving the quality of tourism and leisure higher education and vocational education in colleges and universities.