我国跨境电商平台数字贸易模式对中小企业的竞争力影响分析——以敦煌网为例
Analysis of the Impact of China’s Cross-Border E-Commerce Platform Digital Trade Model on the Competitiveness of Small and Medium-Sized Enterprises—A Case Study of DHgate.com
摘要:
作为数字经济的核心，数字贸易的发展将实现跨境电子商务模式的不断升级。文章以敦煌网作为案例研究对象，首先从信息平台、在线支付平台、国际物流体系、供应链金融服务体系入手探寻现阶段我国跨境电商平台数字贸易模式现状，其次聚焦敦煌网在发展数字贸易中的创新模式，最后探讨了跨境电商平台数字贸易发展模式对我国中小企业的竞争力提升的有利影响及其不利影响，并在此基础上对我国中小企业的企业数字化转型提出了相关政策建议。
Abstract:
As the core of the digital economy,
the development of digital trade will achieve continuous upgrading of
cross-border e-commerce. The article takes DHgate.com as the case of study
object. Firstly, it starts from the information platform, online payment
platform, international logistics system and supply chain of financial service
system to explore the current status of China's cross-border e-commerce
platform digital trade model. Secondly, it focuses on the innovation model of
the development of digital trade in DHgate.com. Finally, the paper discusses
the positive and negative effects of the development mode of digital trade of
cross-border e-commerce platforms on the competitiveness improvement of small
and medium-sized enterprises in China, and puts forward relevant policy
recommendations for the digital transformation of SMEs in China.
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