基于Citespace的旅游行为研究知识图谱分析

Knowledge Mapping Analysis of Tourism Behavior Research Based on Citespace

摘要: 旅游行为已然成为旅游领域研究的焦点，梳理其研究脉络，对后续理论性研究和实践探索具有重要意义。利用信息可视化软件Citespace对1998~2018年以旅游行为为关键词的研究成果进行信息挖掘，绘制知识图谱，揭示旅游行为研究的知识结构关系与演进规律。国内研究文献表明：1) 以旅游行为为关键词研究的机构集中于高校及与该研究相关的科研机构，核心研究作者有马耀峰、黄潇婷、白凯和李君佚，以团队合作形式，仅形成了4个主要研究团队。2) 研究主题集中在四个方面：旅游者行为、政府行为、生态环境和旅游产业。3) 研究经历了三个阶段：旅游行为研究初现阶段(2000~2003)、旅游行为研究发展阶段(2004~2007)、旅游行为研究缓冲阶段(2008至今)。4) 未来研究还应重点关注旅游业政策和旅游行为。

Abstract: Tourist behaviors have become the focus of researchers in the field of tourism. Sorting out the re-search context is of great importance for the subsequent theoretical research and path exploration. In this paper, researches based on taking tourist behaviors as a keyword during 1998~2018 have been mined through information mining methods and knowledge mapping domain via Citespace, an information visualization software. Then, the relations and the rule of evolution of the researches on tourists’ behaviors were revealed through the above procedures. It shows that: 1) research institutions based on taking tourist behaviors as a keyword were mostly about colleges and scientific research institutions related to tourism behaviors. Personal researches were less than team researches which include four major research teams. The core research authors are Yaofeng Ma, Xiaoting Huang, Kai Bai and Junyi Li. 2) The topics of researches mostly focused on four aspects: tourist behaviors, government behaviors, ecological environment and tourism industry. 3) The research has gone through three stages: the initial stage of researches on tourism behaviors (2000~2003), the developing stage of researches on travelling behaviors (2004~2007), and the cushioning stage of researches on tourism behaviors (2008~present). 4) Future researches should also pay attention to the directions of researches on the policies and tourist behaviors.