符号学理论在2016~2017 Pantawards食品包装中的应用

Application of Semiotics in Pantawards Food Packaging in 2016~2017

摘要: 通过研究2016~2017 Pantawards食品类获奖作品中符号学思想的相关理论，总结出食品包装设计中的设计符号学指导原则。将这些包装用现代符号学分为色彩造型、形状符号这两个方面结合每个包装获得奖项情况进行分析。并运用符号学理论研究包装，得出包装图案会更加倾向于简洁同时也具有图形符号语义、色相个数控制在4个以内；食品包装更倾向于方形的包装；食品包装一定具有某一个动人的因素，历史背景、格调、实用…使得包装更具有表现力的结论。

Abstract: By studying the relevant theories of Semiotics in Pantawards food award-winning works from 2016 to 2017, the guiding principles of Design Semiotics in food packaging design are summarized. These packages are divided into two aspects: color modeling and shape symbols by modern semiotics, and the award winning situation of each package is analyzed. And using semiotic theory to study packaging, it is concluded that packaging patterns will be more concise, but also have graphical symbols semantics, color control within four; food packaging is more inclined to square packaging; food packaging must have a moving factor, historical background, style, practicality, which makes packaging more expressive.