基于实物期权的教育费用定价模型

Education Cost Pricing Model Based on Real Options

摘要: 随着生活质量的提高，教育培训在人们的日常生活中发挥着越来越重要的作用，教育培训市场蓬勃发展，行业竞争日益激烈。我国的教育培训市场目前还处于朝阳的阶段，相关教育产品的定价方法还不够成熟，存在信息获取困难或部分无形资产难以度量等问题。因此，本文提出了一种基于实物期权的教育费用定价模型，并对相关培训市场潜力使用龚帕兹模型进行建模估计，最后以金融证券研究行业为例使用MATLAB进行了实证研究。本研究对教育培训市场的定价问题和投资公司对教育公司的价值评估都具有一定的现实意义。

Abstract: With the improvement of quality of life, education and training play an increasingly important role in people’s daily life. The education and training market is booming and the industry is increasingly competitive. China’s education and training market is still in the stage of sunrise, and the pricing methods of related educational products are not mature enough. There are many problems such as difficulty in obtaining information or difficulty in measuring some intangible assets. Therefore, this paper proposes a new education cost pricing model based on real options, and uses the Gompertz model to estimate the relevant training market potential. Finally, the financial securities research industry is used as an example to conduct empirical research by MATLAB. This study has certain practical significance for the pricing of the education and training market and the valuation of the investment company for the education company.