电子政务G2C项目的推广策略研究

Research on Promoting Strategies of G2C Project in E-Government

摘要: 项目推广是G2C项目投资效益的重要保障，然而地方政府普遍存在的“重建设、轻推广”现象严重影响了G2C项目效益的发挥。研究在充分借鉴电子商务平台推广经验的基础上，结合电子政务项目自身的特点，提出了四点用于有效推广电子政务G2C项目的策略建议，以期推动电子政务G2C产品的普及使用，帮助政府获得更高的投资效益，让更多的公民从G2C产品中获益。

Abstract: Project promotion is an important guarantee of investment benefit of G2C projects. However, local governments often pay more attention to constructing than promoting, which seriously affects the benefit exerting of G2C projects. Learning from the experience of promoting E-Commerce platform, and considering the own characteristics of E-Government projects, the research puts forwards four strategy suggestions for effectively promoting G2C projects. The objective is promoting the universal using of G2C products to help governments get higher investment benefits and let more citizens benefit from G2C products.