中国喜剧动画与喜剧爱情电影的海报设计研究

Research on Poster Design of Chinese Comedy Animation and Comedy Love Film

摘要: 通过研究2015~2017年的喜剧动画电影与喜剧爱情电影海报的设计特点，主要进行了三个方面的研究：有对于构图形式的基本分析，有对于色彩运用的基本分析和对于电影主题文字关系并且通过后期的数据分析与整合来探讨电影海报与观众喜好度的一些规律特征，总结出了高票房电影海报的一些特征，我们发现这些观众喜好度高的电影海报与高票房也的分析，相应有一些对应关系。

Abstract: By studying the design characteristics of comedy animated films and comedy love movie posters from 2015 to 2017, this paper mainly studies three aspects: the basic analysis of composition, the basic analysis of color application and the analysis of the relationship between movie theme and text, and explores some rules of movie posters and audience preference through the later data analysis and integration. After summarizing some characteristics of movie posters with high box office, we find that these movie posters with high audience preference are also analyzed with high box office, and there are some corresponding relations.