基于因子分析法的共享单车核心竞争力影响因素研究

Research on Influencing Factors of Core Competitiveness of Shared Bicycle Based on Factor Analysis

摘要: 为研究共享经济下共享单车的核心竞争力的影响因素，通过指标体系构建，从软件、硬件、投放量等要素分析市场上几大共享单车品牌，选取10个指标来刻画它们的核心竞争力。进一步通过问卷收集数据，将共享单车的软件、硬件与投放量进行指标量化，运用因子分析法，将主要指标按照重要性进行排序，得到共享单车的核心竞争力指标。研究表明：用户最看中的是“软件与服务因子”，其次是“硬件及知名度因子”，最后是“投放量因子”，最终得出共享单车在一定程度上能解决居民出行难问题，但还需进一步优化。

Abstract: In order to study the influencing factors of the core competitiveness of shared bicycles under the shared economy, through the construction of the index system, this paper analyzes several major shared bicycle brands in the market from software, hardware, and quantity, and selects 10 indi-cators to describe their core competition force. Further we collect data through questionnaires, quantify the software, hardware and volume of shared bicycles, and use factor analysis method to sort the main indicators according to their importance and obtain the core competitiveness indi-cators of shared bicycles. Research shows that users are most interested in “software and service factors”, followed by “hardware and visibility factors”, and finally “delivery factors”, and finally, the shared bicycles can solve the problem of residents’ travel difficulties to a certain extent, but further optimization is needed.