面向小微企业广告精准投放APP的市场前景分析
Market Prospect Analysis for Small and Micro Enterprises to Accurately Launch Advertising Apps
DOI: 10.12677/FIN.2019.93028, PDF,    科研立项经费支持
作者: 庞 恺*, 常在青：湖州师范学院，浙江 湖州
关键词: 小微企业；广告精准投放；市场前景分析；Small Micro Enterprise； Accurate Advertising； Market Prospect Analysis
摘要: 面向小微企业广告精准投放APP有诸多方面的优势，用网络平台广告宣传来取代传统的广告宣传方式，具有高效性、精准性。本文根据“面向小微企业广告精准投放APP”自身的特点对该类APP的市场前景进行了分析，得出了该类APP具有极高推广价值的结论。
Abstract: Targeted at small and micro enterprises, precise advertising APP has many advantages. It replaces traditional advertising methods with online platform advertising, which is highly effective and accurate. In this paper, the market prospect of this kind of APP is analyzed according to the cha-racteristics of “targeting small and micro enterprises to precisely place advertisements on the APP”, and the conclusion is drawn that this kind of APP has extremely high promotion value.
文章引用：庞恺, 常在青. 面向小微企业广告精准投放APP的市场前景分析[J]. 金融, 2019, 9(3): 234-240. https://doi.org/10.12677/FIN.2019.93028

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