集中式长租公寓发展的SWOT分析

SWOT Analysis of Development Strategy of Centralized Long-Term Apartment

摘要: 促进住房租赁市场的发展是推进我国房地产市场平稳运行的重要因素。在国家政策的推动下，国内各行业纷纷展开了对长租公寓的深入探索。以集中式长租公寓为研究对象，结合SWOT分析法对长租公寓运营企业的内部优势、劣势以及潜在的机会、威胁深入分析，以此为基础提出加大政策扶持力度、进一步拓宽融资渠道、加强法制建设、构建专项监管机制等对策。

Abstract: Promoting the development of housing rental market is an important factor to promote the smooth operation of China’s real estate market. Driven by national policies, various domestic industries have launched an in-depth exploration of long-term rental apartments. This paper takes the centralized long-term rental apartment as the research object, and analyzes the internal ad-vantages, disadvantages, potential opportunities and threats of the operation enterprise of long-term rental apartment with SWOT analysis method. On this basis, these measures are pro-posed such as increasing policy support, further expanding financing channels, strengthening legal system construction, and constructing special supervision mechanisms.