电视广告中的多模态隐喻研究——以黑人牙膏为例
A Study of Multimodal Metaphors in Television Advertisement—Take Darlie as an Example
DOI: 10.12677/ML.2019.73041, PDF,   
作者: 陈 悦, 王雪霏：北京工业大学，北京
关键词: 模态；隐喻；黑人牙膏；Mode； Metaphor； Darlie
摘要: 本研究基于认知语言学隐喻的相关理论，对黑人牙膏广告中的多模态隐喻进行分析，挖掘以下问题：1) 黑人牙膏广告中运用了哪些多模态隐喻？2) 广告中的多模态隐喻具体包含哪些不同的模态？3) 广告中的多模态隐喻具备哪些鲜明特点？
Abstract: This research analyzes multimodal metaphors in the advertisements of Darlie, based on theories of metaphors in cognitive linguistics. This research includes these research questions: 1) Which multimodal metaphors are constructed in the advertisements of Darlie? 2) Which modes do these multimodal metaphors include? 3) Which distinctive characteristics do these advertisements possess?
文章引用：陈悦, 王雪霏. 电视广告中的多模态隐喻研究——以黑人牙膏为例[J]. 现代语言学, 2019, 7(3): 305-308. https://doi.org/10.12677/ML.2019.73041

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