完美日记品牌营销策略分析

Analysis on Brand Marketing Strategy of Perfect Diary

摘要: 近年来，越来越多的人意识到个人外在形象的重要性，购买能够提升形象的美妆产品的数量也逐年增加，从而带动了中国化妆品市场的发展。完美日记成立不到3年的时间，就以自己的能力成为中国化妆品市场佼佼者，占据市场一席之地，成绩来之不易。本文通过介绍完美日记的品牌营销策略和完美日记发展的经验，分析其发展中存在的问题并提出优化方案。

Abstract: In recent years, more and more people have realized the importance of personal external image, and the number of cosmetic products that can enhance the image has increased year by year, which has led to the development of China’s cosmetic market. In less than three years since the establishment of the perfect diary, it has become a leader in China’s cosmetics market with its own ability, occupying a place in the market, with hard-won results. This paper introduces the brand marketing strategy of perfect diary and finds out the experience of the development of perfect diary, analyzes the problems existing in the development and puts forward the optimization scheme.