A公司跨境电子商务运输物流成本控制研究

Research on the Cost Control of A Company’s Cross-Border E-Commerce Transportation Logistics

摘要: 跨境电商的发展大力地促进了跨境物流由传统大批量、少批次的物流运输模式转变为少品种、多批次的，更趋于个性化与专业化的物流服务模式，可以加强顾客的购买体验，提高整体物流的效率。但是，与此同时，对跨境物流过程中的仓储、运输、配送等多个环节要求更高，如何完美地实现物流中的7R，更高效、更准确地将客户所需的产品送到目的地，同时有效地控制成本，成为了目前很多企业的症结所在。跨境电子商物不同于国内电子商务，物流环节更多，运输时间更长，从而导致跨境电商物流成本居高不下，服务效率得不到提高，对于国内从事跨境电商的企业来说成本一直是问题所在。本文通过对A公司在速卖通平台的跨境电子商务业务为基础，分析A公司目前的跨境电子商务经营情况，通过德尔菲法与层次分析法结合分析出最适合从北京运往第三方海外仓的运输方式与作业成本法结合确定运输方式与成本，使产品定价更有依据。

Abstract: The development of cross-border e-commerce has greatly promoted the transformation of cross-border logistics from the traditional large volume, less batch of logistics transport mode to less variety and batch, more individualized and specialized logistics service mode, which can strengthen the customer’s purchase experience and improve the efficiency of the overall logistics. At the same time, it puts forward higher requirements for storage, transportation, distribution and other links in the process of cross-border logistics. How to perfect the 7R in logistics, more efficient and more accurate to deliver the products to the destination, and control the cost effectively, has become the crux of many enterprises at present. The cross-border electronic business is different from the domestic logistics, more links and the transportation time is longer, which leads to the high cost of cross-border e-commerce logistics, the service efficiency is not improved, and the cost is always the problem for the domestic enterprises engaged in cross-border e-commerce. Based on the cross-border e-commerce business of A company in the fast selling platform, this paper analyzes the current cross-border e-commerce operation of A company. Through the comprehensive analysis of Delphi and Analytic Hierarchy Process, the cost control of cross-border e-commerce logistics transportation is more accurate, and the unit cost of the product can be reflected so as to determine the commodity price and logistics transportation methods.