平谷地区苏宁小店的选址分析

Location Analysis of Suning Store in Pinggu Area

摘要: 本文以北京市平谷城区苏宁小店为例，首先分析了北京市平谷区苏宁小店的选址影响因素，在此基础上进行了多家现有苏宁小店的问卷调查，然后分析了苏宁小店在传统选址方法的不足。本人采用一种新型的选址方法即利用地理信息系统方法对现有的苏宁小店进行全新的选址以弥补其在传统选址方法上的不足。此方法首先将平谷城区地图矢量化，其次建立各选址影响因素的缓冲区，最后将这些缓冲区进行叠置分析得出最终选址。通过运用地理信息系统方法进行选址分析，达到了快捷、准确、成本低以及直观的优点。地理信息系统选址方法对苏宁小店未来在北京以及全国的开店选址中可节省选址成本，提高选址效率。这样既可以让苏宁小店实现盈利，同时也方便了小店周围的人们可以更好地进行购物。

Abstract: Taking the Suning store in Pinggu District of Beijing as an example, this paper first analyzes the factors affecting the location of Suning store in Pinggu District, Beijing. Based on this, a question-naire survey of several existing Suning stores was conducted, and then Suning Xiao was analyzed. The store lacks traditional location methods. I used a new location method to use the GIS method to make a new location for the existing Suning store to make up for its lack of traditional site selection methods. This method firstly vectorizes the map of Pinggu City, and then establishes a buffer for each site’s influencing factors. Finally, these buffers are superimposed and analyzed to obtain the final location. Through the use of GIS methods for site selection analysis, the advantages of fast, accurate, low cost and intuitive are achieved. The geographic information system location method saves the site selection cost and improves the site selection efficiency of Suning store in Beijing and the country’s store location. This will not only make the Suning store profitable, but also facilitate the people around the store to make better shopping.