陕西省健身休闲产业供给侧结构优化研究

Research on Supply-Side Structure Optimization of Fitness and Leisure Industry in Shaanxi Province

摘要: 健身休闲产业是我国体育产业的重要组成部分，以体育运动为载体，注重运动体验，重在参与，促进大众身心健康的和谐发展。以陕西省健身休闲产业为研究对象，本文依托供给侧结构性改革，借助我国健身休闲产业发展大环境，分析了陕西省健身休闲产业发展现状，并给予供给侧改革相关理念，阐述了当前陕西省健身休闲产业供给侧改革结构优化中存在的问题，针对性提出解决和优化策略，期望能够为本省的健身休闲产业可持续发展奠定理论基础。

Abstract: The fitness and leisure industry is an important part of the sports industry in China. Taking sports as the carrier, it pays attention to the sports experience and focuses on participation to promote the harmonious development of physical and mental health of the public. Taking Fitness and leisure industry in Shaanxi province as the research object, based on the supply side structural reforms, with the help of our fitness and leisure industry development environment, the paper analyzes the current situation of the development of fitness and leisure industry in Shaanxi, gives the supply side reform related concept, and expounds the current fitness and leisure industry in Shaanxi supply side problems existing in the reform of structure optimization. Specific solutions and optimization strategy are put forward to provide the theoretical basis for the sustainable de-velopment of fitness and recreation industry in the province.