公司道德治理中的问题与对策——以丰田汽车为例

Problems and Countermeasures in Corporate Moral Governance—Taking Toyota as an Example

摘要: 近年来，公司道德问题频频出现在舆论视野之中，“奔驰事件”更是将这一问题推向高潮。本文通过回顾丰田汽车召回事件，利用案例分析法和文献分析法作为分析方法，对该事件中存在的问题进行具体分析，指出其关键问题所在，最后提出相关建议。本文旨在通过对该案例的研究为公司道德治理提出相关见解，以期为后续研究者提供参考。

Abstract: In recent years, corporate ethical issues have frequently appeared in the field of public opinion, and the “Mercedes-Benz Incident” has pushed this issue to a climax. This paper reviews the Toyota recall event, uses case analysis and literature analysis as the analysis method, analyzes the prob-lems existing in the incident, points out the key problems, and finally puts forward relevant sug-gestions. This paper aims to provide relevant insights for the company’s ethical governance through the study of this case, in order to provide reference for follow-up researchers.