以蚂蚁金服平台布局探索互联网金融发展趋势的研究

Exploring the Development Trend of Internet Finance with the Layout of Ant Financial Platform

摘要: 随着信息技术的不断发展，互联网金融在现今的金融体系中发挥着越来越重要的作用，逐渐颠覆着传统的商业模式。随着P2P、网络借贷、消费金融等新金融模式的蓬勃发展，互联网金融也面临着新的挑战和机会。本研究通过对互联网金融龙头企业蚂蚁金服的探讨，分析互联网金融的业务模式。全面了解互联网金融未来的发展趋势，对互联网金融的良好运行具有积极意义。

Abstract: As the developing of information technology, Internet finance plays a more and more important role in the financial system, and it is changing the traditional business model. With the rapidly development of the new financial models, like P2P and third-party payment, and so on, Internet finance is also facing new challenges and opportunities. This paper aims to analyze the business model of Internet finance through the research of Internet finance leading enterprise Ant Financial, and comprehensively understands the future development trend of Internet finance. This is of great good of the healthy developing of Internet finance.