新媒体广告在展会中的运用策略研究

The Application Strategy of New Media Advisement within Exhibition

摘要: 会展业的发展已成为必然趋势，在会展行业中，展会对新媒体广告的使用已日趋频繁。本文通过对各类展会相关文献的收集，研究分析了目前新媒体广告在展会不同时期所运用的策略，包括网络新媒体广告、手机新媒体广告、移动电视新媒体广告、户外新媒体广告，并对新媒体广告的使用过程中存在的问题提出建议。

Abstract: The development of exhibition industry has become an inevitable trend, the use of new media ad-vertising within exhibitions has become increasingly frequent. Based on the collection of all kinds of exhibition related documents, this research analyzes the application strategies of new media advertising in the exhibition, including network new media advertising, mobile phone new media advertising, mobile TV new media advertising and outdoor new media advertising, also puts for-ward suggestions on the problems existing in the use of new media advertising.