农户行为视角下农业产业虚拟集聚空间组织形态、运行机理及影响因素研究——以陕西省果业发展为例

Research on Organizational Form, Operating Mechanism and Influencing Factors of Virtual Agglomeration Space of Agricultural Industry from the Perspective of Farmers’ Behavior—Taking Shaanxi Province Fruit Industry Development as an Example

摘要: 农业产业集聚是基于现代信息技术与农业产业经济发展深度融合的新型空间组织形态，研究农户行为视角下的农业产业虚拟集聚空间组织形态及其影响因素对引导现代农业产业发展具有重要影响。作者在系统分析与梳理当前陕西省农业产业虚拟集聚现状及空间组织形态的基础上，阐述农业产业虚拟集聚运行机理，立足农户生产销售行为，采用二元Logistic模型，系统研究影响农业产业虚拟集聚的影响因素。研究结果显示：1) 当前陕西省农业产业虚拟集聚空间组织形态主要有半传统式、电商平台驱动式、农业合作社引导式、微平台营销式；2) 性别、对网络的熟悉程度、是否认为网络销售将成为趋势、家庭成员网络销售经历、关系网和道路类型是影响农业产业虚拟集聚进一步发展的主要因素，其他变量未能通过显著性检验，究其原因，可能与样本数量、样本分布等有关。根据上述结论，提出了完善基础设施建设、健全资源集聚体系、创新复合型人才引进机制等等进一步推进农业产业虚拟集聚快速发展的对策建议。

Abstract: Agricultural industry agglomeration is a new spatial organization form based on the deep integra-tion of modern information technology and agricultural economic development. Studying the spatial organization form of agricultural industry virtual agglomeration and its influencing factors from the perspective of farmers’ behavior has an important impact on guiding the development of modern agricultural industry. On the basis of systematically analyzing and sorting out the present situation and spatial organizational form of virtual agglomeration of agricultural industry in Shaanxi Province, the author elaborates the operation mechanism of virtual agglomeration of agricultural industry. Based on farmers’ production and sales behavior, the author systematically studies the influencing factors of virtual agglomeration of agricultural industry by using binary logistic model. The results show that: 1) At present, the main organizational forms of virtual agglomeration space of agricultural industry in Shaanxi Province are semi-traditional, e-commerce platform-driven, agricultural cooperatives-led and Micro-Platform marketing; 2) Gender, familiarity with the network, whether it is considered that network sales will become a trend, family members’ network sales experience, relationship network and road type are the factors that affect the virtual agricultural industry. The main factors for the further development of quasi-agglomeration and the failure of other variables to pass the significance test may be related to the number and distribution of samples. According to the above conclusions, the paper puts forward some countermeasures and suggestions to further promote the rapid development of virtual agglomeration of agricultural industry, such as improving infrastructure construction, improving the resource agglomeration system, innovating the mechanism of introducing compound talents, etc.