社会责任匹配性研究述评与展望
Review and Prospect of Social Responsibility Fit Research
DOI: 10.12677/MM.2019.96096, PDF,    科研立项经费支持
作者: 魏秀丽*, 王 芳：北方工业大学经济管理学院，北京
关键词: 社会责任匹配性；维度；测量；后续效应；Social Responsibility Fit； Dimension； Measurement； The Follow-Up Effect
摘要: 企业社会责任的理念已经被企业接受并在实践中履行。但是什么样的社会责任活动才能为企业带来最大的收益呢？这正是社会责任匹配性研究的意义所在。本文通过对社会责任匹配性的概念、维度和测量进行了梳理，重点分析了匹配性高低和匹配性类型的影响效应。在此基础上，对社会责任匹配性的未来研究方向提出了展望。
Abstract: The concept of social responsibility has been accepted by enterprises and implemented in practice. But what kind of social responsibility activities can bring the most benefits to enterprises? This is the significance of social responsibility matching research. This paper sorts out the concept, di-mension and measurement of social responsibility matching, and analyzes the influence effect of matching degree and matching type. On this basis, the future research direction of social respon-sibility matching is put forward.
文章引用：魏秀丽, 王芳. 社会责任匹配性研究述评与展望[J]. 现代管理, 2019, 9(6): 792-799. https://doi.org/10.12677/MM.2019.96096

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