江西省在校大学生留赣就业意愿及影响因素——基于计划行为理论视角

College Students’ Willingness to Work in Jiangxi Province and Its Influencing Factors—Based on the Theory of Planned Behavior

摘要: 当前，人才作为地区经济发展的重要支撑越来越受重视，地区之间“抢人大战”越来越激烈。地处欠发达地区的江西不仅在引才方面面临激烈竞争，在留才方面还面临着省内高校毕业生持续流向发达地区的巨大压力。为此，本文以江西省在校大学生为调查对象，基于计划行为理论视角，运用有序logistics回归分析影响其留赣就业意愿的因素。结果发现：主观规范(父母期望)、行为态度(地区综合满意度)对大学生的留赣就业意愿有显著正向影响，本文也相对应地提出了有针对性的建议，以期为政府改进就业政策，促进大学生留赣就业提供参考。

Abstract: At present, as an important support of regional economic development, talents are paid more and more attention, and the “war of robbing talent” between regions is becoming more and more fierce. Jiangxi Province, which is located in underdeveloped areas, not only faces fierce competition in talent introduction, but also faces the huge pressure of college graduates’ continuous flow to developed areas. Therefore, based on the theory of planned behavior, this paper uses ordered logistic regression analysis to analyze the factors that affect the employment intention of college students in Jiangxi Province. The results show that: subjective norms (parents’ expectations) and behavioral attitudes (regional comprehensive satisfaction) have a significant positive impact on College Students’ willingness to work in Jiangxi Province, and this paper also puts forward corresponding suggestions, in order to provide reference for the government to improve employment policies and promote college students’ employment in Jiangxi Province.