虚拟品牌社区研究分析——基于2015年至2019年国际期刊
The Analysis of Virtual Brand Community Research—Based on International Journals from 2015 to 2019
DOI: 10.12677/ECL.2020.91003 , PDF,   
作者: 蒋 舒, 李荣杰：北京师范大学珠海分校国际商学部，广东 珠海
关键词: 虚拟品牌社区；文献分析；国际期刊；Virtual Brand Community； Literature Analysis； International Journals
摘要: 自2004年虚拟品牌社区(Virtual brand community)的概念提出以来，全球各地的学者都在不断对该领域进行研究。本文筛选了2015年至2019年间SSCI (Social science citation index)国际期刊中有关虚拟品牌社区的论文，从研究情境和内容出发，对虚拟品牌社区研究使用的数据来源、论证方法、理论基础进行分析。本文将虚拟品牌研究内容分为虚拟社区自身相关、企业相关、第三方相关、用户相关四大类进行讨论与评述。本文旨在对近五年的相关研究进行梳理，对虚拟品牌社区的后续研究方向和重点做进一步探讨。
Abstract: Since the concept of the virtual brand community was introduced in 2004, scholars around the world have been continuously researching this field. This article reviews the virtual brand com-munity in the SSCI (Social science citation index) international journals from 2015 to 2019. Based on research context and content, the paper analyzes the data sources, research methods and theoretical foundations used in the research of virtual brand community. This study divides re-search content into four categories: virtual community itself, enterprise aspect, third party aspect, and user aspect. The purpose of the article is to analyze and arrange virtual brand community li-terature in the past five years and further explore the research directions and priorities of virtual brand community.
文章引用：蒋舒, 李荣杰. 虚拟品牌社区研究分析——基于2015年至2019年国际期刊[J]. 电子商务评论, 2020, 9(1): 18-25.

参考文献

[1] Rheingold, H. (1993) The Virtual Community: Homesteading on the Electric Frontier. Addison-Wesley, Boston.
[2] 万晨曦, 郭东强. 虚拟社区知识共享研究综述[J]. 情报科学, 2016, 34(8): 165-170.
[3] Shen, J. and Eder, L.B. (2011) An Examination of Factors Associated with User Acceptance of Social Shopping Websites. International Journal of Technology & Human Interaction, 7, 19-36.
[Google Scholar] [CrossRef] 
[4] Sun, Y., Fang, Y. and Lim, K.H. (2012) Understanding Sustained Participation in Transactional Virtual Communities. Vol. 53, Elsevier B.V., Amsterdam, 12-22.
[Google Scholar] [CrossRef] 
[5] Armstrong, A. and Hagel, J. (1998) Real Value of On-Line Communities. Strategic Management of Intellectual Capital, 74, 63-71.
[Google Scholar] [CrossRef] 
[6] Muniz, A.M. and O’Guinn, T.C. (2001) Brand Community. Journal of Consumer Research, 27, 412-432.
[Google Scholar] [CrossRef] 
[7] Algesheimer, R., Dholakia, U.M. and Herrmann, A. (2005) The Social In-fluence of Brand Community: Evidence from European Car Clubs. Journal of Marketing, 69, 19-34.
[Google Scholar] [CrossRef] 
[8] Manchanda, P., Packard, G.M. and Pattabhiramaiah, A. (2012) Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Community. SSRN Elec-tronic Journal, 34, 367-387.
[Google Scholar] [CrossRef] 
[9] 赵捧未, 马琳, 秦春秀. 虚拟社区研究综述[J]. 情报理论与实践, 2013, 36(7): 123-127.
[10] Abrahams, A.S., Jiao, J., Wang, G.A. and Fan, W. (2012) Vehicle Defect Discovery from Social Media. Decision Support Systems, 54, 87-97.
[Google Scholar] [CrossRef] 
[11] Gummerus, J., Liljander, V., Weman, E. and Pihlstr, M.M. (2012) Customer Engagement in a Facebook Brand Community. Man-agement Research Review, 35, 857-877.
[Google Scholar] [CrossRef] 
[12] Wu, J., Huang, L., Zhao, J.L. and Hua, Z. (2015) The Deeper, the Better? Effect of Online Brand Community Activity on Customer Pur-chase Frequency. Information & Management, 52, 813-823.
[Google Scholar] [CrossRef] 
[13] Kelley, J.B. and Alden, D.L. (2016) Online Brand Community: Through the Eyes of Self-Determination Theory. Internet Research, 26, 790-808.
[Google Scholar] [CrossRef] 
[14] Pee, L., Pan, S.L., Li, M. and Jia, S. (2019) Social Informatics of Information Value Co-Creation: A Case Study of Xiaomi’s Online User Community. Journal of the Association for Information Science and Technology.
[Google Scholar] [CrossRef] 
[15] Li, Z.H., et al. (2015) Research on the Driving Factors of Customer Par-ticipation in Service Innovation in a Virtual Brand Community. International Journal of Innovation Science, 7, 299-310.
[Google Scholar] [CrossRef] 
[16] Swimberghe, K., Darrat, M.A., Beal, B.D. and Astakhova, M. (2018) Examining a Psychological Sense of Brand Community in Elderly Consumers. Journal of Business Research, 82, 171-178.
[Google Scholar] [CrossRef] 
[17] Santos, M.A.D., Moreno, F.C., Guardia, F.R. and Campos, C.P. (2016) Influence of the Virtual Brand Community in Sports Sponsorship. Psychology and Marketing, 33, 1091-1097.
[Google Scholar] [CrossRef] 
[18] Hajli, N., Shanmugam, M., Papagiannidis, S., Zahay, D. and Richard, M.O. (2017) Branding Co-Creation with Members of Online Brand Communities. Journal of Business Research, 70, 136-144.
[Google Scholar] [CrossRef] 
[19] Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2015) Consumer Engagement in Online Brand Communities: A Social Media Perspective. Journal of Product & Brand Management, 24, 28-42.
[Google Scholar] [CrossRef] 
[20] Kang, M. and Shin, D.H. (2016) The Effect of Customers’ Perceived Benefits on Virtual Brand Community Loyalty. Online Information Review, 40, 298-315.
[Google Scholar] [CrossRef] 
[21] Feng, N., Su, Z., Li, D., Zheng, C. and Li, M. (2018) Effects of Review Spam in a Firm-Initiated Virtual Brand Community: Evidence from Smartphone Customers. Information & Management, 55, 1061-1070.
[Google Scholar] [CrossRef] 
[22] Simon, C., Brexendorf, T.O. and Fassnacht, M. (2016) The Impact of External Social and Internal Personal Forces on Consumers’ Brand Community Engagement on Facebook. Journal of Product & Brand Management, 25, 409-423.
[Google Scholar] [CrossRef] 
[23] Wang, Y., Ma, S. and Li, D. (2015) Customer Participation in Virtual Brand Communities: The Self-Construal Perspective. Information & Management, 52, 577-587.
[Google Scholar] [CrossRef] 
[24] Zhang, M., Hu, M., Guo, L. and Liu, W. (2017) Understanding Relationships among Customer Experience, Engagement, and Word-of-Mouth Intention on Online Brand Communities: The Perspective of Service Ecosystem. Internet Research, 27, 839-857.
[Google Scholar] [CrossRef] 
[25] Vargo, S.L. and Akaka, M.A. (2012) Value Cocreation and Ser-vice Systems (Re)formation: A Service Ecosystems View. Service Science, 4, 207-217.
[Google Scholar] [CrossRef] 
[26] Wang, K., Tai, J.C.F. and Chang, H.L. (2019) Influences of Place Attachment and Social Media Affordances on Online Brand Community Continuance. Information Systems and e-Business Management.
[Google Scholar] [CrossRef] 
[27] Goel, L., Johnson, N.A., Junglas, I. and Ives, B. (2011) From Space to Place: Predicting Users’ Intentions to Return to Virtual Worlds. MIS Quarterly, 35, 749-772.
[Google Scholar] [CrossRef] 
[28] Prahalad, C.K. and Ramaswamy, V. (2004) Co-Creation Experiences: The Next Practice in Value Creation. Journal of Interactive Marketing, 18, 5-14.
[Google Scholar] [CrossRef] 
[29] Vargo, S.L. and Lusch, R.F. (2004) Evolving to a New Dominant Logic for Marketing. Journal of Marketing, 68, 1-17.
[Google Scholar] [CrossRef] 
[30] Parmentier, G. (2015) How to Innovate with a Brand Community. Journal of Engineering and Technology Management, 37, 78-89.
[Google Scholar] [CrossRef] 
[31] Bowden, L.H., Conduit, J., Hollebeek, L.D., et al. (2017) Engagement Valence Duality and Spillover Effects in Online Brand Communities. Journal of Service Theory and Practice, 27, 877-897.
[Google Scholar] [CrossRef] 
[32] Zhang, M. and Luo, N. (2016) Under-standing Relationship Benefits from Harmonious Brand Community on Social Media. Internet Research, 26, 809-826.
[Google Scholar] [CrossRef] 

为你推荐