对高铁快运进行SWOT分析

SWOT Analysis of High Speed Railway Express

摘要: 在中国，由于电商进入了爆炸式发展的时期，所以产生的货物运输量也大大的增加，快递行业的发展的黄金时期到来了。铁路作为我国货物运输的一大主要方式，为了能使铁路的运输能力得到进一步的释放，使高铁快递在市场中更好的发展，实现更大的市场占有率以提高竞争力。本文以目前高铁快递的现状和发展趋势作为分析基础，运用SWOT分析法，从深层次新高度对高铁快递进行整体分析，以优势、劣势、机会和威胁作为四个基准点，全方位剖析影响高铁快递发展的主要因素，紧接着，本文对SWOT的战略组合进行了分析并提出适合于高铁快递的发展建议。

Abstract: As e-commerce has entered a period of explosive development in China, the volume of goods transportation has also increased greatly, and the golden age of the development of express industry has come. As a major mode of freight transportation in China, in order to further release the transport capacity of the railway, make high-speed rail express develop better in the market, and achieve greater share to improve competitiveness. Based on the current situation and development trend of high-speed rail express, this paper makes an overall analysis of high-speed rail express from a deep and new height by using SWOT analysis method, taking advantages, disadvantages, opportunities and threats as four benchmark points, analyzes the main factors affecting the development of high-speed rail express in an all-round way, and puts forward the development suggestions suitable for high-speed rail express through the analysis of the strategic combination of SWOT.