人情压力和惩罚代价对第三方惩罚的影响——社会距离的调节效应

The Effect of Human Relationship Pressure and Punishment Cost on Third-Party Punishment: The Moderating Effect of Social Distance

摘要: 使用第三方惩罚范式通过控制惩罚者和接受者的社会距离探究惩罚价格、人情压力对第三方惩罚的影响以及社会距离在其中的调节作用。结果发现：惩罚代价和人情压力对第三方惩罚产生显著影响。社会距离为普通朋友时，人情压力对第三方惩罚产生的影响最大；并且随着惩罚代价的上升，除普通朋友水平，陌生人、好朋友和父母水平下人情压力的影响均增大。研究表明人情压力和惩罚代价均会影响人们的惩罚行为，但只有在付出代价较低时人们才会维持与普通朋友的人情关系。

Abstract: The purpose of this research is to use third-party punishment game to explore the effect of human relationship pressure and punishment cost on third-party punishment and analyze the moderating effect of the social distance in that effect by controlling the social distance between the third-party punisher and the recipient. In study 2, the results show that the main effect of human relationship pressure and social distance is both significant. With the social distance getting closer, the punishment becomes heavier. Under high level human relationship pressure, third-party pu-nishment is significantly heavier than that under low level. The partial effect size of human rela-tionship stress is the greatest when social distance is ordinary friends’ level. In study 2, the results show that the main effect of human relationship pressure, social distance and punishment cost is both significant. The interaction of the three variables is significant. Simple effect analysis shows that when social distance is at the level of strangers, good friends and parents, the role of human relationship pressure increases with the rise of punishment cost. But when social distance is or-dinary friends, the role of human pressure decreases rapidly with the increase of punishment cost. These results suggest that the third party will not unrestrictedly sacrifice its own interests to maintain human relationship with ordinary friends.