“互联网+”公益模式对公益事业的影响研究——以杭州市为例

The Influence of “Internet+” Public Welfare Mode on the Implementation of Public Welfare—A Case Study of Hangzhou

摘要: 本文研究了杭州市“互联网+”公益模式对社会公益事业的影响。利用问卷调查获得的数据，首先通过列联表分析和多值Logistic回归分析研究“互联网+”公益较传统公益的社会需求度以及“互联网+”公益模式对社会公益事业的积极和消极影响，其次利用验证性因子分析和层次分析建立市民对“互联网+”公益满意度的量化评价模型，最后我们提出了若干可行的建议。

Abstract: This paper studied the influence of the “Internet+” public welfare model on the implementation of social public welfare in Hangzhou. With the data obtained from questionnaire survey, we first studied the positive and negative effects of “Internet+” mode on the implementation of social public welfare comparing to the traditional modes with the techniques of contingency table analysis and multi-value Logistic regression analysis; we then used confirmatory factor analysis and analytic hierarchy process to establish the “Internet+” quantitative evaluation model of public satisfaction, and some feasible suggestions were given in the last section of this paper.