从《周易》前十二卦看企业生命周期

Discussion on the Life Cycle of Enterprises from the Perspective of Zhouyi

摘要: 本文从《周易》前十二卦的意象出发，分析了企业在其生命周期不同阶段面临的主要矛盾和任务，提出了与其“时”“位”相契合的方法论，阐释了《易经》所呼吁的管理价值及企业家精神。在初创期，企业应审慎规划、相时而动；在成长期，企业应葆有理性决策的意识，培养有效的管理权威和领导力，并形成独特的核心能力、竞争优势；在成熟期，企业应广开言路、居安思危；在衰退期，企业要自知自省、及时止损。无论处于企业生命周期的哪一阶段，企业家均需遵从市场规则和事物发展的客观规律，基于组织内部资源和外部环境，合理进行战略规划和业务决策。

Abstract: Starting from the image of the first twelve trigrams of Zhouyi, this paper analyzes the main contradictions and tasks faced by enterprises in different life stages, puts forward a methodology corresponding to their “time” and “position”, and elaborates the management value and entrepreneurship suggested in the book. In the initial stage, the enterprise should plan and act carefully; in the growing stage, the enterprise should maintain the consciousness of rational decision-making, develop effective management authority and leadership, acquire core competence and market competitive advantage; in the mature stage, the enterprise should be broad-minded and think of danger in safety; in the recession, the enterprise should be self-reflective and stop loss in time. Whatever the stage is, entrepreneurs need to follow the market rules and objective laws of enterprise development, and make reasonable strategic planning and business decisions based on the internal resources and external environment of the organization.