关系情境下红色提高个人吸引力研究述评

Review of the Research on Red Enhancing Personal Attraction in the Context of Relationship

摘要: 作为自然界与人类社会的主流色彩，红色是颜色心理学中的核心关注颜色。红色心理效应取决于个体所处的情境(成就与关系)，国内外对成就与关系情境中的红色心理效应进行了大量研究。研究对关系情境下的红色心理效应研究进行了全面回顾与梳理，认为红色–吸引力心理意义联结在男性观察女性的情境中较为凸显，而在女性观察男性的情境中的红色–吸引力心理意义联结还需更多实证研究的支持；红色–吸引力心理意义联结内在机制存在性别差异，男性观察女性的情境中以性接受程度与健康感知为中介，女性观察男性的情境中以社会地位与健康感知为中介。最后，在对以往研究现状评述的基础上对未来研究方向进行了展望。

Abstract: As a main color of nature and human society, red color is core color that color psychology focused on. Psychological effect of red color depends on the context including both achievement and romantic. Many studies on the effects of red psychology in the context of achievement and relationship have been carried out at home and abroad. This article comprehensively reviews and combs the research on the red psychological effect under romantic context. The conclusion is that the relationship between red and attractive psychological significance is more prominent in the situation of men observing women, and in the case of women looking at men, the red-attractiveness psychological meaning link needs more empirical research. There are gender differences in the internal mechanism of the relationship between red and attractive psychological meaning. In the context of men’s observation of women, sexual acceptance and health perception are the intermediary, and in the context of women’s observation of men, social status and health perception are the intermediary. Finally, based on the review of the present situation of the past research, the future direction of research is anticipated.