在线产品综合价值评估及策略——以吹风机、微波炉、奶嘴为例

Comprehensive Value Evaluation and Strategy of Online Products—Taking Hair Dryer, Pacifier and Microwave for Instance

摘要: 随着在线市场的快速发展，诸如亚马逊等线上交易平台容纳了越来越多的客户反馈信息，其包含了用户对于商品的多维度评价，基于此，本文建模型并分析这些线上数据对于商品未来发展的指导意义。我们使用阳光数据中心提供的产品数据，对吹风机、微波炉、奶嘴三种商品进行多变量分析并以评论、评级、帮助等级以及时间的度量和模式四个为主要因素建立商品指标评估模型。基于以上分析，阳光公司可根据我们建模分析的过程及结论制定合理科学的产品策略并帮助其取得三种线上产品的成功。

Abstract: With the rapid development of the online market, online trading platforms such as Amazon accommodate more and more customer feedback, which includes users’ multidimensional evaluation of products. Under such background, we build some models to evaluate the products and analyze the significance of these online data for the future development of products. We conduct multivariate analysis on three commodities data which are hair dryer, microwave and pacifier provided by Sunshine, and establish a commodity index evaluation model based on reviews, star ratings, helpfulness ratings and time measurements and patterns. Sunshine Company can develop a reasonable and scientific product strategy based on our modelling process and analysis conclusions so as to achieve the success of their three online products.