后疫情时代天津市乡村地区康养旅游发展初探

On the Development of Health and Wellness Tourism in Rural Areas of Tianjin in the Post Epidemic Era

摘要: 全球新冠肺炎疫情的爆发，让人们意识到健康的重要性，随着后疫情时代的到来，以康养为主题的旅游将更加受到人们的欢迎，并成为旅游行业的新增长点。本文通过梳理国内外康养旅游的定义，回顾了国内外学者对康养旅游的不同认知，总结了国内发展康养旅游的政策优势，并对天津市乡村地区发展康养旅游的资源供给优势进行了分析，最后从健全发展机制、完善产品开发、构建品牌体系、创新营销模式以及重视人才培养五个方面提出了针对天津市乡村地区发展康养旅游业的建议，以期早日实现天津市旅游业复苏及天津市乡村地区康养旅游业的蓬勃发展。

Abstract: The outbreak of the novel coronavirus pneumonia in the world has brought people to realize the importance of health. With the coming of the post epidemic era, the theme of health and wellness tourism will be more popular and become a new growth point of the tourism industry. By combing the definition of health and wellness tourism at home and abroad, this paper reviews the different cognition of health and wellness tourism by scholars at home and abroad, summarizes the policy advantages of developing health and wellness tourism at home and abroad, and analyzes the re-source supply advantages of developing health and wellness tourism in rural areas of Tianjin. Fi-nally, from the five aspects of perfecting development mechanism, improving product development, building brand system, innovating marketing mode and paying attention to talent training, the paper puts forward suggestions for the development of health and wellness tourism in rural areas of Tianjin, so as to realize the recovery of tourism industry in Tianjin and the vigorous development of health and wellness tourism in rural areas of Tianjin.