突发公共事件中微信谣言的传播特征探析

Analysis of the Communication Characteristics of WeChat Rumors in Public Emergencies

摘要: 微信已成为我国突发公共事件重要的舆论场，微信谣言作为舆情的一部分，对它的传播特征探析具有一定的现实意义。本文聚焦新型冠状病毒肺炎疫情中的微信谣言，发现其呈现出传播形式多样，图像化传播明显；传播类型多种，互动式传播效果强；传播内容本地化，伪装权威化；传播私密性高，辟谣难度较大的特征。

Abstract: WeChat has become an important public opinion field for public emergencies in our country. As a part of public opinion, WeChat rumors have practical significance for the analysis of its communication characteristics. This paper focuses on rumors of COVID-19 on WeChat and reveals the following features: they show various communicative forms and obvious image communication; there are diverse communicative types and stronger interactive communicative effects; the content of communication tends to localize and pretends to be authoritative; there is a high degree of privacy of communication and it is difficult to refute the rumors.