“互联网+”背景下关于大学生知识付费的影响因素分析——以合肥市大学生为例

Analysis on the Influencing Factors of College Students’ Payment for Knowledge under the Background of “Internet+”—A Case Study of College Students in Hefei

摘要: 随着信息时代网络通信技术的日益发达，“互联网+”的模式逐渐走入千家万户，知识付费已成为一种有众多用户的新型学习模式，尤其是对于大学生这一群体，更是与之紧密相关。本文主要以大学生为对象，通过实时问卷调查，采用统计软件SPSS对知识付费的影响因素及满意度数据进行描述性分析和回归分析，得到影响显著的因素。最后，在调查所获得的数据中，通过分析和预测，提出知识付费这一新兴消费模式现阶段所存在的问题，以及对其未来的发展趋势做出进一步合理的预测。

Abstract: With the increasing development of network communication technology in the information age, the “Internet+” model has gradually entered millions of households, and payment for knowledge has become a new learning model with many users, especially for college students that are closely related. This article mainly focuses on college students. Through real-time questionnaire survey, the statistical software SPSS is used to conduct descriptive analysis and regression analysis on the influencing factors and satisfaction data of knowledge payment, and obtain significant factors. Finally, on this basis, it analyzes the existing problems of the knowledge payment platform at this stage, and puts forward suggestions to promote the development of the platform.