基于微信小程序的客家文化小展堂

Hakka Culture Exhibition Hall Based on Weixin Mini Programs

摘要: 赣南客家地区的“非遗”文化素有“种类丰富、底蕴深厚”之称，在文化多元化、多媒体数字化的今天，不少非遗文化因：1. 保护和传承意识淡薄，民众参与积极性不高；2. 传播方式以博物馆展览、传统节日庆典等方式使得受众群体十分小众化，导致出现青黄不接，难以为继的尴尬局面。而地方“非遗”文化是地方宣传的一张名片，更是地方经济发展源源不断的动力输出。故为了更好的保护、传承和推广赣南客家文化，本文设计实现了一个客家文化小展堂的微信小程序，该平台以文字、视频、答题等多种方式展示了不同的赣南客家非遗文化，包括客家美食、传统技艺等，让人们轻松了解非遗相关知识，增加对非遗的热爱，同时提供景点推荐模块，为赣南文化旅游产业提供良好传播推广。该平台依托于微信的广大用户群体，扩大了赣南非遗项目的关注群体，同时拓展了非遗文化的宣传途径，让更多的人们认识和了解赣南客家文化。

Abstract: The intangible cultural heritage in Gannan Hakka area is “varieties and profound in details”. In today’s diversified culture and multi-media digitization, many intangible cultural heritage are faced with an embarrassing situation of unsustainability and temporary shortage due to the following reasons: 1. The consciousness of protection and inheritance is weak, and the enthusiasm of the public to participate is not high; 2. The audience groups are very small in the way of museum exhibition and traditional festivals and celebrations. The local intangible cultural heritage is not only a business card of local propaganda, but also a continuous power output of local economic development. Therefore, in order to better protect, inherit and promote Gannan Hakka culture, this paper designs and implements a Weixin Mini Program of Hakka culture exhibition hall. The platform displays different Hakka intangible cultural heritage culture in Gannan by text, video, answering questions and other ways, including Hakka cuisine, traditional skills and so on, so that people can easily understand the relevant knowledge of intangible cultural heritage, increase their love for intangible cultural heritage, and provide scenery point recommendation module to provide good communication and promotion for Gannan cultural tourism industry. Relying on the vast user groups of wechat, the platform expands the concerned groups of Gannan intangible cultural heritage, and expands the publicity channels of intangible cultural heritage culture, so that more people can know and understand Gannan Hakka culture.