大数据时代社交软件用户隐私政策文本分析

Text Analysis of Privacy Policy for Social Software Users in the Era of Big Data

摘要: 大数据时代，社会人对社交媒体软件使用广泛，于此而来的隐私泄露与保护的问题越来越受到人们的重视，社交媒体软件规定并使用的隐私政策文本是对社会人隐私保护问题说明的一种依据。本研究选取国内新兴社交媒体中用户个人信息公开程度较高、信息保护要求高的新浪微博、知乎和百度贴吧为代表，对他们的隐私政策文本采用文本分析法对比研究，找出其中存在的问题，进而讨论了完善社交媒体隐私政策、保护社会人隐私的建议。

Abstract: In the era of big data, people in society use social media software extensively, and the issue of pri-vacy leakage and protection from this has attracted more and more attention. The privacy policy text prescribed and used by social media software is an explanation of the privacy protection issues of the society. This study selects Sina Weibo, Zhihu, and Baidu Tieba, which have high levels of publicity of user personal information and high requirements for information protection in domestic emerging social media, as representatives, and compares their privacy policy texts with text analysis to find out the existence and then discusses suggestions on improving social media privacy policies and protecting the privacy of the public.