不同情绪对网络利他行为的影响

The Influence of Different Emotions on Internet Altruistic Behavior

摘要: 本研究旨在探讨不同情绪对网络利他行为的影响。本研究采用单因素的实验设计，其中自变量为被试的情绪状态，有积极情绪状态、中性情绪状态、消极情绪状态三个不同的层次。因变量是被试在网络利他行为问卷上的得分，有四种不同的维度，即网络支持、网络指导、网络共享和网络提醒。本研究采用视频材料诱发情绪。结果发现：1) 相比于中性条件，在积极情绪状态下的被试更容易产生利他行为。2) 相比于中性条件，在消极情绪状态下的被试更容易产生利他行为。3) 在网络分享这个维度上，相比于中性情绪状态，被试在积极情绪状态下更容易产生网络分享行为；在网络指导这个维度上，相比于中性情绪，被试在消极情绪和积极情绪下更容易产生网络指导行为；在网络提醒这个维度上，相比较于中性情绪，被试在积极情绪下更容易产生网络提醒行为。

Abstract: The purpose of this study is to investigate the effect of different emotions on internet altruistic behavior. This study was designed using a single factor experiment, in which the independent variables were the emotional state of the subjects, with three different levels: positive emotional state, neutral emotional state, and negative emotional state. Because the variable is the score of the subject on the internet altruistic behavior questionnaire, there are four different dimensions, namely network support, network guidance, network sharing and network reminder. This study used video material to induce emotion. The results showed that: 1) Compared with neutral conditions, participants in positive emotional states were more likely to produce altruistic behavior. 2) Compared to neutral conditions, participants in negative emotional states were more likely to produce altruistic behavior. 3) In the dimension of network sharing, participants were more likely to have network sharing behavior in positive emotional states than in neutral emotional states; In the dimension of network guidance, participants were more likely to produce internet altruistic behavior under negative emotion and positive emotion than neutral emotion. In this dimension of network alert, participants were more likely to have network alert behavior in positive emotions than in neutral emotions.