基于“生产者–消费者”共赢原则下的物流导向型产品设计研究

Research on Logistics Oriented Product Design Based on the Win-Win Principle of “Producer-Consumer”

摘要: 家居物流是现代家居企业创造新价值的重要区域，也是备受当代消费者关注的重要部分。以国内家居市场为例，新需求的推动和品质消费的升级，线上线下购物并行的现况要求家居企业必须具备系统化、标准化、信息化的物流体系。但家居物流“大件多”和“包装复杂”的问题成为影响生产者成本和消费者购买体验的两大负面因素。本研究将通过系统的调查获取丰富的资料及数据，总结家居行业发展的价值曲线，以宜家为例从产品设计的角度分析国内家居企业的发展前景。通过本次研究一方面探讨管理理论在市场的具体应用，另一方面希望能为国内家居行业未来的发展提出建议。

Abstract: Household logistics is an important area for modern household enterprises to create new value and is also an important part of contemporary consumers’ attention. Taking the domestic home furnishing market as an example, the promotion of new demand, the upgrading of quality con-sumption and the parallel online and offline shopping require home furnishing enterprises to have a systematic, standardized and informationized logistics system. However, the problems of “large size” and “complex package” in household logistics have become two major negative factors affecting producer cost and consumer purchasing experience. This study will obtain abundant in-formation and data through systematic investigation, summarize the value curve of the develop-ment of the home furnishing industry, and take IKEA as an example to analyze the development prospect of domestic home furnishing enterprises from the perspective of product design. Through this study on the one hand to explore the specific application of management theory in the market, on the other hand, I hope to provide suggestions for the future development of the domestic household industry.