基于财务分析的中英职业足球俱乐部经济收入来源对比研究

A Comparative Study on the Source of Economic Income of Chinese and English Professional Football Clubs Based on Financial Analysis

摘要: 本文运用文献资料、财务分析等研究方法，通过比较中英职业足球俱乐部主要经济来源——以中超广州恒大淘宝足球俱乐部和英超曼联足球俱乐部的年度财务报告为依据，围绕两大足球俱乐部的门票收入、电视转播收入及商业收入展开研究，对比分析中超与英超职业足球俱乐部在营利现状、盈利能力等方面存在的差距，提出优化收入结构，提高竞技水平、坚定品牌定位，提升品牌形象等建议。

Abstract: Using the research methods of literature, and financial analysis, by comparing the main economic sources of the professional football club in the Chinese super league Guangzhou Evergrande Taobao Football Club and Manchester United Football Club on the basis of the annual financial report, around two tickets for the football club, television revenues and business study, the paper comparatively analyzes the Chinese super league and the premier league professional football club in the gap between for-profit status, profitability, etc., and puts forward suggestions to optimize the income structure, improve the competitive level, firm brand positioning, and improve brand image.