基于博弈论工具下的卷烟市场价格监管研究

Research on the Regulation of Cigarette Market Price Based on Game Theory

摘要: 运用博弈论工具分析卷烟零售市场消费者一次交易中讨价还价策略和零售户不降价策略对卷烟市场价格变动的原因，引导零售户走出零售户与消费者之间的价格博弈，从社会规范、信念与选择的一致性、长期参与人三方面为烟草公司进行卷烟市场价格管理给出了监管建议。

Abstract: This paper uses game theory tools to analyze the reasons why the bargaining strategy and the retail households’ non-price reduction strategy of consumers in the cigarette retail market affect the price changes in the cigarette market, and guides the retail households out of the price game between retail households and consumers. Consistency of beliefs and choices and long-term participants has provided regulatory recommendations for tobacco companies to manage cigarette market prices.