成功推销的奥秘探析

The Mystery of Successful Marketing Analysis

摘要: 每个推销员都渴望取得推销的成功，那么如何才能达到推销成功的彼岸呢？笔者通过文献研究并结合多年推销学教学的体会，将成功推销的奥秘概括为三点：一个前提：推销产品之前先要成功地推销自己；两个关键：了解需求点，建立信赖感；三个要点：胆大、心细、抗打击。

Abstract: Every salesman is eager to achieve the success of sales promotion, so how can we achieve the other side of success? Through research and years of teaching experience in sales promotion, the author summarizes the secrets of successful sales promotion as follows: first premise: sell yourself before you sell your product; second, two key: to know the demand points, establishing credibility; third, 3 main points: bold, careful, anti-strike.