避寒旅游者消费需求特征研究——以西双版纳为例

A Study on the Characteristics of Consumption Demand of Cold Avoiding Tourists—Taking Xishuangbanna as an Example

摘要: 随着避寒旅游者消费需求日益剧增与避寒旅游地稀缺矛盾突显，造成避寒旅游供不应求，特别是春节“黄金周”大量人群涌入避寒旅游地造成交通拥堵、车辆滞留的尴尬局面。本文以避寒旅游者为研究切入点，以避寒旅游胜地西双版纳为案例地，剖析消费需求特征，结果显示：旅游者的避寒旅游需求较高；旅游者主要从旅行社和互联网的途径获取信息，旅游者首选的居住和饮食方式是住酒店和吃餐馆，首选交通工具为飞机，其次是汽车，最后自驾游；避寒旅游者具有较好的经济基础、较高购买力与潜力，旅游性价比高。最后为政府提供未雨绸缪的良计，合理限制游客量，有序出行，以期提升避寒旅游品质，延长西双版纳避寒旅游地的生命周期。

Abstract: With the increasing consumption demand of cold-avoidance tourists and the scarcity contradiction of cold-avoidance tourist destinations, the demand for cold-avoidance tourism is in short supply, especially the embarrassing situation of traffic congestion and vehicle detention caused by the influx of a large number of people into cold-avoidance tourist destinations during the Spring Festival Golden week. This paper analyzes the characteristics of consumption demand in the case of Xishuangbanna. The results show that: tourists have higher demand for cold-avoidance tourism; tourists mainly obtain information from travel agencies and the Internet. The preferred way of living and eating is to stay in hotels and restaurants, the preferred mode of transportation is air-craft, followed by cars, and the last is self-driving tour. Finally, it provides the government with a good plan to make a good plan ahead of time, reasonably limits the number of tourists and travels in an orderly manner, in order to improve the quality of cold avoidance tourism and prolong the life cycle of Xishuangbanna cold avoidance tourist destination.