后疫情时代无锡养生旅游生态化发展的PEST分析

PEST Analysis on the Ecological Development of Wuxi Health Tourism in the Post-Epidemic Era

摘要: 2020年初始的一场疫情几乎颠覆了中国人的假日生活形态。就拿游客来说，以前会选择室外的自然景区，以跟团游或出境游为多。但疫情的发生让旅行者对“流动空间”和“聚集”等概念有了新的认识：一定程度地限制空间流动和人员聚集能保证疫情的不再扩散。如何既顺应“限流”的趋势，又让游客在旅行中修身养性，是目前国内文旅行业须面对的问题。养生旅游或康养度假在疫情后成为新的文旅语境，促使“构建健康人居”成为每个城市在后疫情时代文旅融合的新目标。本文以后疫情时代无锡养生旅游生态化发展为例，进一步阐述健康旅游的重要性。

Abstract: The COVID-19 epidemic in 2020 has changed the way of which Chinese people spend their holidays. Take regular tourists, who used to choose to go outside or enjoy long-distance trips either by following travel agencies or by going with friends, now they have brought new awareness of the concepts such as “mobilized space” and “gathering”: to a certain extent, restrictions on going outside and gathering together can restrict the spread of the virus. How to conform to the trend of limiting the flow of the crowds, while at the same time, allowing tourists to enjoy a healthy journey? This probably becomes a crucial issue that domestic travel companies have to face and to think about at the moment. In this sense, wellness tourism or vacations became a new context for cultural tourism, making “building a healthy life” as a new slogan for each city in post-epidemic era. This paper takes the city of Wuxi as an example; the aim is to expound the importance of developing an environment for ecological-based wellness tourism in the region.