高职中外合作办学市场营销专业双语教学模式探索

Exploring of Bilingual Teaching Model for Marketing Major of Sino-Foreign Cooperative Education in College

摘要: 经济全球化使中国企业市场营销活动面向全球。未来涉外企业对市场营销专业人才的需求，不仅在于娴熟的专业技能，更在于扎实的专业英语表达能力。中外合作办学项目是目前国内众多高校培养国际型人才的重要途径。本文就我校与加拿大荷兰学院合作办学市场营销项目中双语教学的实际情况，在教学模式、师资培养、课堂组织和教学方法等方面进行探索和总结，提出了双语教学优化路径，以期为高职院校的中外合作办学双语教学提供借鉴和参考。

Abstract: The marketing of Chinese enterprises has gone to world because of economic globalization. In the future, the marketing talent must have excellent professional skills and English ability. Si-no-foreign cooperative education project is an important way for many domestic colleges and universities to train international talents. This paper analyzes and summarizes the reform of bi-lingual teaching in marketing project cooperation with Holland College, Canada, puts forward the optimum path of bilingual teaching for the teaching mode, faculty training, classroom organization and teaching methods, hopes to provide reference for bilingual teaching for Sino-foreign cooperation program of college.