避寒旅游者环境责任行为影响因素特征研究

Research on the Characteristics of Influencing Factors of Environmental Responsibility Behaviors of Winter Resort Tourists

摘要: 旅游者环境责任行为是旅游地实现生态环境可持续发展的关键所在，也是破解旅游资源浪费与负面环境影响的重要手段之一，重视对旅游者环境责任行为影响因素及特征研究具有重要的理论与实践价值。基于单因素方差分析法，分析避寒旅游者环境责任行为影响因素及维度，深入剖析避寒旅游地西双版纳的旅游者环境态度、环境感知、地方依恋以及社会资本的特征表现及规律，结果表明：环境态度、环境感知、地方依恋及社会资本的特征表现及规律存在显著差异；环境态度的生态中心主义和人类中心主义、社会资本的情感连带和群体规范两个维度间产生了显著差异影响。

Abstract: The environmental responsibility behavior of tourists is the key to the sustainable development of the ecological environment in tourist destinations, and it is also one of the important means to solve the problems of waste of resources and negative environmental impacts in tourist destinations. Paying attention to the research on the factors and characteristics of tourists’ environmental responsibility behaviors has important theoretical and practical value. Based on the one-way ANOVA, we analyzed the factors and dimensions of the environmental responsibility behavior of tourists in cold sheltered tourist areas, and analyzed the characteristics and regular patterns of tourists’ environmental attitudes, environmental perception, local attachment and social capital in Xishuangbanna. The results showed that: there were significant differences in the characteristics and regular patterns of environmental attitudes, environmental perception, local attachment and social capital; the two dimensions of eco-centrism and anthropocentrism of environmental attitudes, the emotional connection of social capital, and group norms had produced significant differences in influence.