“互联网+”视域下甘肃省市(州)政府政务微博聚类分析与评估

The Cluster Analysis and Evaluation to Local Government Official Micro-Blog in Gansu Province from the Perspective of “Internet+”

摘要: 在“互联网+”背景下，地方政府的政务微博在政务公开、服务民众、社会治理等方面发挥了重要的作用。近年来，政务新媒体如雨后春笋般不断涌现，对政务微博发展带来了新的挑战，那么如何优化政务微博在甘肃省社会治理格局中的作用依然是一个亟需关注的问题。因此文章以甘肃省14个市(州)政府的政务微博为研究样本，通过采集和分析2020年5~6月期间14个市(州)政府政务微博相关数据，构建政务微博影响力评估指标，运用因子分析和聚类分析进行影响力评估和实证研究，并提出了提升甘肃省市(州)政府政务微博影响力的思路与对策。

Abstract: From the perspective of “Internet+”, local government micro-blogs play an important role in po-litical interaction, public service, government governance and so on. In recent years, with the emergence of new government media, government micro-blogs are facing new challenges. How to optimize the role of government micro-blogs in social governance in Gansu Province is still an ur-gent concern. Therefore, taking the government micro-blogs of 14 cities (prefectures) in Gansu Province as the research sample, through the collection and summary of data related to the gov-ernment micro-blog of 14 cities (prefectures) in Gansu Province between May and June of 2020, this paper constructs the evaluation index of government micro-blog influence, uses factor analysis and cluster analysis to conduct influence evaluation and empirical research, and puts forward the ideas and countermeasures to improve the influence of government micro-blog of municipal (prefectural) governments in Gansu Province.