我国名优导游的行业示范探析

Analysis on the Industry Demonstration of Famous Tour Guides in China

摘要: “名优导游”的示范效应是我国导游队伍建设的有效手段，有利于提升导游群体职业素养，为游客提供更优质的服务，实现旅游的可持续发展。文章结合行业实际，提出“名优导游”概念，通过已开展的名优导游活动，探析名优导游的职业认同和示范效应，并就如何做好名优导游的行业示范进行探讨。

Abstract: The demonstration effect of “Famous Tour Guides” is an effective means for the construction of tour guide teams in China, which is conducive to improving the professionalism of tour guide groups, providing tourists with better services, and achieving sustainable tourism development. The article puts forward the concept of “Famous Tour Guides” in combination with the actual situation of the industry, analyzes the professional identity and demonstration effects of famous tour guides through the already launched famous tour guide activities, and discusses how to do well in the industry demonstration of famous tour guides.