关于网红营销模式的探究与思考

The Exploration and Thinking About the Marketing Mode of Internet Celebrity Economy

摘要: 在时代的发展下，“网红营销”这种销售模式渐渐流行，作为新兴的销售方式其培养“网红效应”“流量影响”依靠直播平台而形成的全新产业链，对于传统销售模式而言优势明显，对于经济的发展有着十分积极的作用。但是随之而来的是虚假宣传、冲动消费、监管不到位等问题。本文对网红营销模式进行分析，希望借此引起学界对这方面的研究重视,补充这方面研究的不足。

Abstract: Under the development of the times, “net red marketing” this kind of sales mode gradually popular, as a new sales way its training “net red effect” “traffic impact” rely on the live broadcast platform and form a new industrial chain, for the traditional sales model has obvious advantages, for the development of the economy has a very positive role. But with it comes false propaganda, impulsive consumption, and insulated regulation. This paper analyzes the marketing model of Internet Celebrity Economy, hoping to attract the attention of academic circles to this research and supplement the lack of research in this field.