媒介生态学视域下健康传播网络谣言的治理研究

Research on the Governance of Internet Rumors in Health Communication from the Perspective of Media Ecology

摘要: 随着新媒体平台的发展，网络谣言的产生及治理问题也逐渐暴露在公众面前，我国对网络谣言的治理已逐渐被提上日程，但对网络谣言的成因及治理措施的相关研究仍不够系统。本文从网络谣言的传播内容分类入手，选择分类中健康传播类别下的网络谣言并进行现状及分类研究，同时从媒介生态学角度入手，以媒介内生态、媒介原生态及媒介外生态三个角度，对健康传播网络谣言进行了成因分析，并依据其相关成因，对健康传播网络谣言的治理措施进行了媒介生态学三个角度的探讨研究。

Abstract: With the development of new media platform, the generation and governance of Internet ru-mors are gradually exposed to the public. The governance of Internet rumors in China has been gradually put on the agenda, but the research on the causes and governance measures of Inter-net rumors is still not systematic. This paper starts with the classification of the spread content of network rumors, selects the network rumors under the category of health communication in the classification, and carries out the status quo and classification research. At the same time, from the perspective of media ecology, this paper analyzes the causes of network rumors of health communication from three perspectives of media internal ecology, media original ecology and media external ecology, and according to the relevant causes, analyzes the network rumors of health communication. In this paper, we discuss the control measures from three aspects of media ecology.