速食健身食品市场调研报告

Market Research Report of Fast and Fitness Food

摘要: 生活水平的提高加快了人们的生活节奏，在懒人经济盛行的今天，速食健身餐开始走进大众的视野，根据天猫发行的“国民味道”数据报告显示，懒人食、健身餐将成为新的美食趋势，每一种新产品在成熟之前都需要进行深入的调研以不断优化产品性能，本文通过对消费者关于速食健身食品的认知及消费需求调查，利用相关统计方法对数据进行分析，深入挖掘消费人群特征及产品需求动机，旨在为该类产品设计研发及市场推广提供一些建设性意见，并结合消费人群特征给出产品定价及销售渠道相关方面的建议，从而促进速食健身餐在国内市场的推广，保证人们高效率工作生活节奏的同时，提升国民健康水平。

Abstract: Improvement of living standards, accelerated the pace of life of people in the age of the lazy man economic, fast-food fitness meal began to come into the mind of the public, according to the Tmall “national flavor” data, according to a report issued by the couch potato food, health food will become the new food trends, each new product before mature need in-depth research in order to optimize product performance. Based on consumer cognition about fast food health food and consumer demand survey, using relevant statistical methods to analyze data, dig into consumer population characteristics and product demand motive, this kind of research and development of product design and marketing is dedicated to provide you with some constructive suggestions, and combined with the feature of consumers give advice related to the product pricing and sales channel. In order to promote the promotion of fast food and fitness meals in the domestic market, to ensure people’s efficient work and life rhythm, and at the same time to improve the national health level.