浅析人工智能时代的媒介伦理和应对之策

Analysis of Media Ethics and Countermeasures in the Age of Artificial Intelligence

摘要: 人工智能技术的发展和不断成熟使其也更加广泛的应用到了传媒行业，给传媒业带来了巨大的变化。本文探讨了人工智能技术为媒体行业带来的新发展，如它使媒介在传递信息时突破了时空界限、提升了受众接收新闻信息的体验感、丰富了新闻内容的传播方式等，主要指出了智能新闻带来的媒介伦理失范现象，如新闻真实的淡化、新闻专业主义的消减、隐私权受到威胁等；同时针对上述失范现象，从政府、受众、企业、新闻从业者等多个角度提出了相应的解决措施。

Abstract: With the development and maturity of artificial intelligence technology, it has been widely used in the media industry, which has brought great changes to the media industry. This paper discusses the new development brought by artificial intelligence technology to the media industry, such as making the media break through the time and space boundary when transmitting information, improving the audience’s experience of receiving news information, enriching the dissemination methods of news content, etc., and mainly points out the media ethics anomie phenomenon brought by intelligent news, such as the dilution of news truth, the reduction of news professionalism, the threat to privacy, etc. At the same time, in view of the above anomie phenomenon, this paper puts forward some corresponding solutions from the angles of government, audience, enterprises and journalists.