浅析基于互联网平台的小额消费信贷对大学生消费行为的影响——以蚂蚁花呗为例

The Influence of Micro-Consumer Credit Based on Internet Platform on College Students’ Consumption Behavior—Taking Huabei as an Example

摘要: 本文以“蚂蚁花呗”为例，梳理与本文相近的概念，以厘清本文的基本概念，划定研究范围、明确研究边界。并采用实证调查研究的方法，结合“问卷法”等手段，分析大学生群体对于“蚂蚁花呗”的使用现状，和大学生群体因为使用“蚂蚁花呗”而产生的消费行为，并重点探讨“蚂蚁花呗”对大学生消费行为产生的积极影响。

Abstract: This paper takes Huabei as an example, combs the similar concept with this article, in order to clarify the basic concept of this paper, delimits the research scope, and clarifies the research boundary. And using the method of empirical investigation and research, combined with “questionnaire method” and so on, this paper analyzes the current situation of the use of Huabei by college students, and the consumption behavior of college students because of the use of Huabei and focuses on the Huabei on the positive impact on college students’ consumption behavior.