克令吊数字化升级——W公司商业模式创新分析

Digital Upgrade for Deck Crane—Business Model Innovation Analysis of W Company

摘要: 以商业模式“魏朱六要素”模型为基础，对国内某船舶配套领先企业W公司的现有商业模式进行了分析。从企业和所处市场环境实际出发，指出其适宜利用技术能力这一核心资源，开展基于产品的创新。通过挖掘用户在设备使用的价值盲区，打造独特的产品和服务，为用户带来更多的价值，形成与竞争对手的突出优势，提高产品市场竞争力，实现商业模式创新。

Abstract: Based on the business model of “Wei-Zhu Six Elements”, this paper analyzes the existing business model of W Company, a leading domestic ship supporting enterprise. It is pointed out that it is ap-propriate to utilize the core resource of technological capability to carry out product-based innova-tion due to the actual market environment of the enterprise. By digging out the blind spots of the value of users during using the equipment, it creates unique products and services, brings more value to users, forms outstanding advantages with competitors, improves the market competitive-ness of products, and realizes business model innovation.